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1. The name of my company and my intended [or
current] URL [domain name]?
[Ex: PatchogueMedford.com]
2. The name/title and contact information of my
person responsible website content?
[Ex: Kelleen Guyer, Founder, 25 Potter Street,
Patchogue, NY 11772, 631-365-1589,
info@PatchogueMedford.com]
3. The contact information to appear on my website?
[Ex: Snail Mail: 25 Potter Street, Patchogue, NY
11772, Cell: 631-365-1589, Email:
info@PatchogueMedford.com]
4. The purpose of my website?
[Ex: Our Hometown Portal]
5. The goal of my website - long and short term
based on my industry? - Mission Statement
[Ex: To satisfy my desire to take my design skills
from a corporate level to local businesses that will
benefit community]
6. My type of business?
[Ex: Interactive agency offering web design,
development, hosting, search engine optimization and
marketing]
7. Target Audience? Define and identify, then list
interests and special issues for each audience
group.
[Ex: Small to medium local business: depending on
local customers and wants to grow through web
presence]
8. Competitive Analysis: websites of my competitors?
URL & comments such as functional features,
technologies used, look-and-feel, and which of these
elements your site should match, exceed, or avoid.
9. Content Functionality. Which functional features
should your site offer? Consider: ecommerce/shopping
cart, site search, customer service/support, tech
support, discussion forums, Blog, newsletter,
catalog/information order forms, feedback form,
member logon, password protected areas, and SSL-encrypted
areas. Describe functional feature and what it will
do?
10. Deadlines. What are your deadline requirements?
11. Budget. What is your budget?
D - Design
D1. Websites that I like with respect to design,
colors and layout? Include color scheme and font
preferred.
[Ex: DesignHostPromote.com, Kelleen.com,
CasinoCafeFireIsland.com, blues, greens, cool
colors, font - san serif]
D2. Use some adjectives to describe how the user
should perceive your site?
[Ex: Friendly, Fun, Interesting, Bells and Whistles,
Neat & Simple, Creative, Corporate]
D3. Menu for my website? Navigation?
A. Main Links:
[Ex: Home, About Us, Contact Us, Support, Catalog,
Products, Site Map, Copyright, Privacy Statement,
etc.]
Tips:
Usability of a site is one of the most important
elements of good design, I recommend the left hand
side or top area of the page, and it should remain
consistent across the website, with a Home Link on
every page, no acceptations
Links in general should be text, if linking to an
external website let visitors know they are leaving
the site. If you choose graphics, make sure the ALT
tag of the graphic indicates the link destination in
text. If linking to a to a large file provide KB
size so visitor can choose if they would like to
wait to view page based on their connection speed.
Text Links should indicate destination, and if
possible a signification keyword and phrase of webs
purpose.
B. Location Indication Bar:
[Ex: Home > Design > Design Plan Steps]
Tip:
If deciding about having a Location Link Bar isn't
easy, just think of it like leaving a trail of
breadcrumbs, it's especially a good thing to have if
your Navigation main links are graphic images.
D4. My logo; I already have a logo, I would like to
rework logo for the website, I dont have one?
D5. Create Storyboard, Outline or what is called a
Navigational Chart to visual informational flow of
website.
D6. Your Information Gathering:
Tips for Copy or Text:
write like your visitor is sitting across the
table from you
keep copy simple, concise, clear, sentences short
and highlight important words or phrases
use bullet points or numbered lists where possible
convey emotion, quality, credibility, trust &
professionalism
communicate quickly and efficiently
high quality content is a must, be the authority
on your subject
target keywords to appropriate landing pages
check spelling and grammar
Tips Graphic Image:
GIF images [Graphic Interchange Format] is the
most widely supported graphics format on the Web
GIFs of diagrammatic [line drawings] images look
better than JPEGs, and supports transparency and
interlacing
JPEG images [Joint Photographic Experts Group] has
huge compression ratios which mean faster download
speeds
JPEG produces excellent results for most
photographs and complex images and supports (24-bit,
"true color") images
H - Host
H1. Checklist For Web Hosting Plans: Use this
check list to decide what your needs are for hosting
then pick the appropriate plan, if this is a bit
technically do your best and we will help.
Operating System - Linux or Windows
Disk Space - "storage" - often measured in MB
Additional Space & cost for exceeding the limit
Data Transfer - "traffic" - often measured in GB
Additional Transfer - cost for exceeding the limit
Email - POP3, auto responders, forwarding
Databases - storage space and database type
Scripting Languages - PHP, ASP, JSP, etc.
CGI-Bin - custom scripting or prepared scripts
FrontPage - special extensions needed for FP
IP Address - unique number just for your website
Log Files - the "raw" line-by-line detail of
activity
Statistics - summaries, sometimes with graphics
Secure Server (SSL) - needed for e-commerce
Shopping Cart - a default cart
Control Panel - web-based account management
Setup Time - self-serve or 24 hrs turnaround
Payment Terms - monthly, quarterly or yearly
Price - satisfy your needs, pick plan
P - Promotion
P1. SEO [Search Engine Optimization] is a set of
keyword placement strategies aimed at improving the
rank of a website in search engine listing results.
Provide a list of keywords and keyword phrases used
by your websites audience: (one to four words)
P2. SEM [Search Engine Marketing] which encompasses
several forms of paid marketing used to increase
website visibility or rank in search engine and
directory results. SEM includes PIP [Paid Inclusion
Program], PPC [Pay Per Click], PPV [Pay Per View],
etc. Other Promotion methods include Link Building,
Email Marketing and Conventional Marketing. For SEM
it depends on your budget and if you would like
Full-Serve or Self Serve Promotion. Please provide
your budget and services preference. Or after
providing answering the above questions we can make
a suggestion.
P3. Maintenance, Monitoring and Analysis of SEO/SEM
Depending on your site a constant maintenance,
monitoring or the ranking under your keywords,
traffic analysis, keyword research, keyword refresh,
and competitive analysis should be done. We offer
this service or we can teach you how to perform most
tasks. Remember adding fresh content like articles,
specials and linking building is important too.
P4. Promotional Fit. How should your web presence
fit with current marketing materials? Tell us your
plan
P5. Measurement. How will you measure the success of
the website?
Complete the Planning Steps Sheet for a formal
quote. Save by providing text, images, keywords,
keyword phrases ads and ad copy electronically. |
